Example
A landing page's primary CTA says 'Get Started' above the fold, a second says 'Book a Demo' further down, and a third says 'Try It Free' near the footer.
- What a review would flag
- Three different asks compete for the same decision — the sort of thing a SaaS landing page review flags immediately.
- Why it matters
- Each additional CTA adds a decision point, and every decision point is a place a visitor can leave instead of choosing.