Activation Package
For live products where visitors are arriving but not converting: a review of your onboarding journey and conversion opportunities before you commit to a SaaS website redesign.
It is a common pattern: a SaaS product is live, traffic is arriving, and signups are lower than expected. The instinct is often to jump straight to a SaaS website redesign. That is expensive, slow, and does not guarantee the actual problem gets fixed.
The Post-Launch Review — the Activation Review on our pricing table — is the review to run first. It is a $249, fixed-scope look at your onboarding journey: where visitors hesitate, where signups stall, and what to change before you spend on a rebuild.
Your Situation
The product works, traffic is arriving from somewhere — search, a launch post, word of mouth — and a reasonable number of people land on the site. But the number who actually complete signup, or who sign up and never activate, is lower than it should be, with no single obvious reason why.
This is the stage where the instinct to redesign shows up strongest. The site has been live a while, it feels dated to the people who look at it every day, and a rebuild seems like the natural next investment. That instinct is usually premature.
Before You Commit
A rebuild is expensive and slow. This is the review to run first, so any redesign work that follows is aimed at a known problem.
What's Reviewed
Landing page to signup flow
Where visitors drop off between arrival and a completed signup.
Onboarding experience
What a new user sees and does in their first session.
Website messaging review
Whether your copy still matches what visitors need to hear at this stage.
Landing page friction
Specific points where the page works against the visitor instead of for them.
Improving SaaS signups
Concrete recommendations to improve signups without a rebuild.
Example Findings
Hypothetical examples, for illustration only — not findings from a real client review.
Example
Analytics show 40% of visitors who start the signup form do not finish it, and nothing in the product tracks why.
Example
New users land on an empty dashboard after signup with no guidance on what to do first.
Deliverables
A written breakdown of what was reviewed, organized by priority rather than a flat list of observations.
Length scales with the review — see the package pages for specifics.
A screen-recorded walkthrough of your product in the reviewer's own words, so tone and context are not lost in a document alone.
Roughly 20 minutes, watch at your own pace.
A clear next-steps list detailed enough to hand to a developer or designer, or work through yourself.
Ordered by visitor impact, not by ease of implementation.
Fit
Your product is live, you have visitors or signups, but activation, conversion or continued usage is lower than you expected.
Process
Same five-step process as every review — {{link:/process/|see the Process page}} — scoped to a 5 business day turnaround.
Pick the package that matches your stage.
No meeting required — just the context needed to review your product.
A personal, founder-led review against the areas listed above.
A written report and a personal video walkthrough, delivered within the timeframe for your package.
Hand the report to a developer or designer, or work through it yourself.
FAQ
No. This is a review, not a redesign. It tells you what to change and why, so any redesign work that follows is aimed at the right problems.
Before. A review first means any redesign work is based on specific findings, not guesswork — see the comparison above.
The review can focus on your landing page and signup flow instead. Mention this during onboarding.
Yes. Post-Launch Review is how this package is described here; Activation Review is its name on the homepage pricing table.
By identifying whether the drop-off is caused by something structural — layout, missing guidance, unclear next steps — or something a redesign would not fix on its own, like unclear positioning or a pricing mismatch. That distinction is usually the most useful part of the report.
A Second Opinion report, a personal video walkthrough, and a 30-day activation action plan.
Ready when you are
Choose a review and see exactly what to fix first.
Review activation